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Build Trust in Any Market

Your guidance matters most when the market feels uncertain

Clients don’t always understand the economic cycle — and that misunderstanding could cost you their trust.

To address this, use volatility as an opportunity to deepen relationships, showcase your value, and help clients stay calm and committed through all market phases.

Help clients understand what’s happening — and what it means for them…

Demystify the economic cycle

Explaining the phases of the economic cycle—peak, recession, depression, trough, and recovery—reassures clients that downturns are normal. Use simple analogies, like comparing economic cycles to ocean waves or seasons, to make complex concepts relatable.
Client-Trust Building Materials
For Financial Professionals:
Trust Building Materials
For Use With Clients:

Showcase Your Expertise

The Financial Professional as a Guide

Regular updates and education help clients feel informed, not fearful. As their understanding grows, so does their appreciation for your expertise — making them more likely to stay loyal and follow your recommendations.
For Financial Professionals:
Ride the Wave eBook

Turn anxiety into alignment

Prevent Panic-Driven Decisions

When clients don’t understand market movements, they often misattribute them to poor strategy. Helping them connect the dots builds rational decision-making — and reinforces your role as a steady, strategic partner.

Insights for Financial professionals

Understanding Behavioral Finance

See how psychology drives investors to make emotional money choices.
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Choose the right annuity for your clients’ financial goals

Explore how our annuities can help clients stay the course — offering dependable income, growth potential, and protection from market loss.

For available options, contact your IMO or the Guaranty Income Life sales desk at 800-535-8110.

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WealthChoice

Fixed Indexed Annuity

Competitive Income Payouts — Increasing Income Option
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Guaranty Rate Lock

Multi-Year Guaranteed Annuity

Consistent — Reliable Interest

Explore more strategies to maximize impact and improve client engagement

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Connect with Untapped Markets

Understand the unique challenges and needs of your clients, to nurture lasting relationships that help you build a thriving practice.
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Position Annuities for Today’s Retirement Needs

Understanding your client’s individual aspirations—whether it’s securing guaranteed income, accumulating wealth for future endeavors, or protecting their financial legacy—you can position annuity solutions that align with their dreams.
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Help Clients Through Retirement Transitions

Retirement requires much more thoughtful planning than most people realize. Guide the conversation with your clients as you help their transition.
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Ready to incorporate additional value into retirement planning?

Reach out to your IMO or Guaranty Income Life our sales desk at 800-535-8110.

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